Our Executive Education webinars

Discover our executive education training

Find out about our Executive Education through our webinars. The modular training that will allow you to obtain a Master’s degree, starting from several postgraduate qualifications.

WEBINAR: "MANAGEMENT SKILLS FOR THE NEW TIMES"

New times bring new thinking about ways of working. Adapting to circumstances is key. Managers are primary agents of transformation. Being a manager today requires mastery of some skills that focus on the positive performance of every employee. Do not miss the webinar from Mónica Utrera’s, lecturer of the Global Executive MBA in Barcelona at Euncet Business School, where she will tell us about the competencies that work well in this master qualification.

 

WEBINAR: "COMPETITIVINESS IN PRODUCTS AND SERVICES IN CURRENT TIMES"

In today’s VUCA environment, operations are the key to business competitiveness. Maintaining the value proposition of our products or services will require working on innovation and management of the portfolio offered by each company, whether multinational or SME. Buying and sourcing strategies and trading skills provide a differential value at this moment in time. Don’t miss David López, professor of the Postgraduate in Project Management at Euncet Business School, who will explain the key to operations.

WEBINAR: "EBITDA: ITS IMPACT ON THE COMPANY"

EBITDA is a financial concept which many people partially understand but do not quite realise its meaning and are often unaware of every area of its practical application. Throughout the development of the Webinar theoretical explanations will be enriched by a variety of practical business examples. Don’t miss the webinar by Armand Bover, lecturer of the Postgraduate in Project Management at Euncet Business School where he will explain how to apply this financial concept.

WEBINAR: "TECHNOLOGICAL ENTREPRENEURSHIP AND KEY TECHNOLOGIES IN 2020"

In this webinar, we will talk about the strategic determinants, socio-economic challenges, and possibilities for key technologies in the coming years, to understand the impact on grassroots industries. We will analyse the role of technology startups in the disruption of these industries and the competitive strategy of the different actors involved. We will introduce the concept of competitive disruption and the effect of new technological competitors entering traditional industries. Don’t miss the webinar by Marc Sansó, lecturer of the Global Executive in MBA at Euncet Business School.

WEBINAR: “THE KEY MANAGER’S TASKS IN THE ‘NEW REALITY”

There are 5 key practices that form the foundation of the long-term work of every manager: establishing a strategy, allocating resources, shaping the work environment and developing its employees, building the organization and overseeing operations. In this webinar, we will see how we can develop those 5 practices.  Do not miss the webinar from Pere Mañé, lecturer of the Postgraduate in Management, at Euncet Business School in which he will talk about the practices at work in this postgraduate degree.

WEBINAR: "POST COVID MARKETING"

The present buzzword is, unfortunately: coronavirus. And the marketing world is no stranger to it. How is it affecting companies? Brands? Marketing and communication departments? Business reputation? Consumer preferences? Communication habits? In this webinar, we will find, practically some answers to all these unknowns. Don’t miss the webinar from Jordi Sacristán, lecturer of the Postgraduate in Marketing Management at Euncet Business School.

WEBINAR: "DIGITAL TRANSFORMATION IN TIMES OF CRISIS: THE CHALLENGE OF THE PROJECT MANAGER"

The health crisis generated by Covid-19 is having catastrophic consequences. And not only from a human point of view, but also from the fabric of economics and business. Thousands of companies have seen how, overnight, their business models have stalled, and their revenues have Don’t miss the webinar from Xavier Rodríguez, director of the Postgraduate in Project Management at Euncet Business School, who will talk about the different digital transformation projects being carried out by many companies.

Xerrades Educatives d'Euncet

INTERVIEWS WITH PROFESSIONALS!

Euncet Business School offers a new format of online interviews in which we will speak with professionals and experts in current affairs to address the new challenges that we find ourselves in the current paradigm.

CHARLA ON | INTERVIEW WITH ARMAND BOVER

In this interview with Armand Bover, director of the  Postgraduate Course in Financial Management,we will look at the role played by finance in start-ups and how to understand them if you are an entrepreneur. We will discover the economic impact of a start-up and will learn about their sources of funding. We will also deal with one of the most recurring issues: capital risk, and will explain how to manage investor relations.

Don’t miss the Charla ON interview on "Finance for entrepreneurs".

CHARLA ON | INTERVIEW WITH RAÚL SÁNCHEZ

In this interview with Raúl Sánchez, the new director of the  Postgraduate Course in Innovation and Entrepreneurshipand Head of Innovation at Barcelona Activa, we will look at the role of innovation and how it is different from the concept of continuous improvement. We will discover whether both concepts are compatible, and he will share some instances of success cases. He will also talk about the myths and tabus surrounding innovation and will offer some advice to companies seeking to innovate in their business models.

Don’t miss the Charla ON interview on"Innovation vs continuous improvement".

CHARLA ON | INTERVIEW WITH XAVIER RODRÍGUEZ

In this interview with Xavier Rodríguez, director of the  Postgraduate Course in Project Administration and Management  and Digital Transformation Manager at Banco Sabadell, we will talk about the role of the Project Manager and the value of project management in companies. We will find out about the new agile methodologies to implement projects and how companies use them to make their plans more agile. Xavier will demystify our boring idea about making projects and will talk about their importance.

Don’t miss the Charla ON interview on"Could I order a dozen Project Managers in Agile sauce, please?".

CHARLA ON | INTERVIEW WITH MARTA CABALLERO

In this interview with Marta Caballero, director of the Postgraduate Course in Operations Management,, we will look at the role played by operations in sustainability and how to comply with the 2030 Agenda. We will also talk about new trends and how our commitment to sustainability can determine companies’ competitiveness.

Don’t miss the Charla ON interview on "Operations and sustainability. How to comply with the 2030 Agenda".

CHARLA ON | INTERVIEW WITH JORDI SACRISTÁN

In this interview with Jordi Sacristán, director of the Postgraduate Course in Marketing  and Director of Marketing and Communication at Barcelona Activa, we will look at the importance of knowing our clients and how a good market research is key in a marketing strategy. We will talk about the differences between the B2B and the B2C client, and how the consumer behaviour and experience have been evolving this year. Find out how to get to know your client in order to carry out a differential value strategy.

Don’t miss the Charla ON interview on  "Getting to know your client. How to switch from the ‘I think’ to the ‘I know’".

CHARLA ON | INTERVIEW WITH ROGER PALLARÈS

In this interview with Roger Pallarès, director of the Postgraduate Course in Supply Chain Management and General Manager Logistics at Arola, we talk about the impact that covid-19 has had on logistics and international distribution, as well as the challenges and opportunities presented by this new panorama. We will discover some solutions and strategies to respond to the new challenges facing the supply chain sector.

Don't miss the interview on "International logistics: current scenario, impact and solutions."

CHARLA ON | INTERVIEW WITH NOELIA HURTADO

In this interview with Noelia Hurtado, director of the Postgraduate in Management Control, we talk about what we understand by management control and what makes it one of the key pieces for any organization. In addition, we will discover the skills that controllers must have today and how a good control and management strategy can be a growth lever for the business.

Do not miss the interview on "Management Control: How can I boost my business growth?

CHARLA ON | INTERVIEW WITH CHRISTIAN RODRIGUEZ

In this interview with Christian Rodriguez, director of the E-commerce and Digital Business Postgraduate course and founder of Byhours, we talk about the importance of digital businesses today, the great opportunity that starting a digital business can present today and how COVID has helped promote many digital projects and has forced other more traditional businesses to adapt.

Don't miss the interview on "The keys to starting a digital business".

CHARLA ON | INTERVIEW WITH PERE MAÑÉ

In this interview with Pere Mañé, director of the Postgraduate in Management Development, B2B General Manager and Business Strategy advisor, we talk about the new challenges facing managers today, as well as the new trends that must be incorporated into your strategy and the tools and skills you need to avoid making some of the most common mistakes made by managers today.

Don't miss the interview on "Keys to being a successful manager: How to face the current challenges?

CHARLA ON | INTERVIEW WITH MONICA UTRERA

In this interview with Dr. Mónica Utrera, director of the Postgraduate in Leadership and Management Skills and author of the book "And if you love me, why do you kill me?", we will talk about the role of women throughout history, We will reflect on the great challenges that female leadership still faces and how to detect and challenge "neomachista" attitudes, both in our day to day lives and within organizations.

Don't miss the interview on "Female leadership, the challenge for organizations".

Bachelor's Degree in Marketing and Digital Communication (MKT)

Programa details

Start: September 2023

Duration: 4 years

Modality On-Site: 9 a.m. to 2 p.m. or 3 p.m. to 7 p.m.

Modality Semipresencial: 3 evenings: from 6:00 p.m. to 9:45 p.m.

Campus: Terrassa and Barcelona Can Dragó

Language: Catalan, Spanish, English

Credits: 240 ECTS

The digital revolution and new technologies are transforming society and the way we live and, therefore, the labour market demands professionals capable of adapting to a highly dynamic and competitive environment.

Euncet Business School 's Bachelor Degree in Marketing and Digital Communication is designed to provide the knowledge and tools necessary to train professionals to lead this transformation in key jobs in the field of marketing and digital communication. The Degree prepares professionals capable of assuming managerial functions within the new professions that are emerging in the digital economy environment. The Degree in Marketing and Digital Communication is focused on the development, from a practical point of view, of the necessary skills to prepare the best marketing professionals in the transformation that the world of work is undergoing, and in particular global marketing, from the digital point of view. It makes it possible to understand marketing and publicity from a national and international vision, of the sales and the technology of information.

The main objective of the Degree in Marketing and Digital Communication is the professional development of our students so that they are ready to occupy the different roles in digital marketing. Among these profiles we find the figure of Product Manager, Brand Manager, specialist in Digital Marketing and online positioning or Digital Communication Director. We create future marketing and digital communication professionals needed in the different functional areas of a company to establish the correct marketing strategies and achieve real objectives.

 

Bachelor's Degree in Marketing and Digital Communication from the Universitat Politècnica de Catalunya (UPC)

Knowledge branch:

Social and Legal Sciences

New entry spots:

Barcelona Campus: 30 spots (On-site)

Terrassa Campus: 50 spots (On-site)

Terrassa Campus: 40 spots (On-site Part-time)

Pre-registration code:

Barcelona Campus: 31120 (On-site)

Terrassa Campus: 31081 (On-site)

Terrassa Campus: 31082 (On-site Part-time)

Cut-off mark 1 course PAU/CFGS 2021:

Barcelona Campus: 5,000 (On-site)

Terrassa Campus: 5,620 (On-site)

Terrassa Campus: 5,000 (On-site Part-time)

First academic year fee:

First academic year fee:

6.300 € (On-site)

5.760 € (On-site Part-time)

BACHELOR'S DEGREE IN MARKETING AND DIGITAL COMMUNICATION DEGREE PROGRAM 

The Euncet Business School 's Bachelor Degree in Marketing and Digital Communication will train you to learn to identify and anticipate new opportunities offered in the field of marketing and specifically digital communication. With this official degree you will acquire knowledge about one of the most important functional areas of the company and one of the sectors with the greatest professional development and job placement at the moment.

You will learn about communication strategies thanks to the complete study plan offered by the university degree, where you work on basic courses such as marketing fundamentals and consumer behaviour. You will understand how the explosion of the internet and social networks have changed the decision-making of customers and users, up to more specific subjects on marketing management, digital marketing or global marketing, where you will acquire tools and knowledge to master the digital transformation of any company through marketing strategies, metric analysis, digital platforms, design and content creation, and much more!

All this will be accompanied by our learning by doing methodology, which is made up of 40% continuous assessment and 60% final exam. During the studies you will also have a tutorial action plan with which you can improve results, professionalize your performance, and determine your specific needs and potential to become the leader you want to be. 

Our teaching staff is made up of professors of the highest excellence and professionalism with extensive business experience and prestigious doctors. 

Complete your training with the externship system and become the professional you want to be.

IN-PERSON MODALITY IN BACHELOR'S DEGREE IN MARKETING AND DIGITAL COMMUNICATION

On-site

The on-site modality of the Bachelor's Degree in Marketing and Digital Communication at the Euncet Business School lets you study on-site in the morning, combining the theoretical part with the practical part. In this way, the study plan and its subjects allow the student to gain in-depth knowledge of one of the most important functional areas of the company, the marketing area, and be able to identify and anticipate new changes and trends in a digital environment.         

Schedule: 9 a.m. to 2 p.m. or 3 p.m. to 7 p.m.
Plazas: 80 spots
Price: 6.300 €

Partly On-Site

The partly on-site modality of the Bachelor's Degree in Marketing and Digital Communication at the Euncet Business School lets you study at your own pace, combining in-person training with online training. Attending only three classes a week in the afternoon, and thanks to the virtual campus, the student will be able to study digital marketing and obtain the best of both modalities. Thanks to the study plan and subjects, students will get to know about fields such as market research, advertising and public relations and all digital marketing strategies, reconciling the work and academic environment until they obtain their official degree.   

Schedule: 2 evenings: 6 p.m. to 9:45 p.m
Plazas: 40 spots
Price: 5.760 €

Distribution of credits of the Bachelor's Degree in MKT

The study plan for the Degree in Marketing and Digital Communication at the Euncet Business School prepares students to acquire knowledge in digital marketing, marketing management, market research, web analytics, metrics, web design and creation, digital platforms and social networks, marketing strategies, advertising and public relations, content marketing, search engine marketing, as well as finance, business management and administration, and professional development and business management. It provides the student with all the tools and skills necessary to become a great professional in the marketing area.

In just 4 years, with this official degree you will develop your professional career in one of the sectors with the greatest future. In addition, you will be able to carry out external internships in a national and international company and acquire professional experience for good decision-making thanks to our job bank.

The degree in Marketing and digital communication is divided into the following credits:

Subject typeECTS
Basic66
Compulsory144
Optional18
Master's Degree Final Project12
Total240
CourseECTS
Marketing fundamentals6,00
Strategic Marketing6,00
English6,00
Information and Communications Technology6,00
External Internships (optional credits)18,00
Total42
CourseECTS
Marketing fundamentals6,00
Finance for marketing6,00
English6,00
External Internships (optional credits)18,00
Total36
CourseECTS
Marketing fundamentals6,00
Finance for marketing6,00
English6,00
External Internships (optional credits)18,00
Total36
CourseECTS
Marketing fundamentals6,00
Finance for marketing6,00
English6,00
External Internships (optional credits)18,00
Total36
CourseECTS
Marketing fundamentals6,00
Finance for marketing6,00
English6,00
External Internships (optional credits)18,00
Total36
CourseECTS
Business Management6,00
Information and Communications Technologies6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Information and Communications Technologies6,00
Business Management6,00
English6,00
External Internships (optional credits)18,00
Total36
CourseECTS
Information and Communications Technologies6,00
Business Management6,00
English6,00
External Internships (optional credits)18,00
Total36
CourseECTS
Information and Communications Technologies6,00
English6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Information and Communications Technologies6,00
English6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Information and Communications Technologies6,00
English6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Logistics and Operations6,00
Finance for marketing6,00
English6,00
External Internships (optional credits)18,00
Total36
CourseECTS
Information and Communications Technologies6,00
English6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Web Technologies and Databases6,00
External Internships (optional credits)18,00
Total24
CourseECTS
Web Technologies and Databases6,00
External Internships (optional credits)18,00
Total24
CourseECTS
Web Technologies and Databases6,00
External Internships (optional credits)18,00
Total24
CourseECTS
Web Technologies and Databases6,00
External Internships (optional credits)18,00
Total24

DFP REGULATIONS FOR DEGREE IN MARKETING AND DIGITAL COMMUNICATION DEGREE PROGRAM

The DFP may cover different modalities, both experimental and academic in all their aspects, according to the different aspects related to the degree.

The content of the DFP will correspond to one of the following types:

  • Experimental or applied work related to the contents of the degree, which may be developed in organizations or companies. In any case, the interest of the institution to collaborate in the DFP must be accredited.
  • Bibliographic review and research work focused on different fields related to studies and related to lines of research and investigation developed by Euncet.
  • Applied and transversal work, of a multidisciplinary and professional nature, which will be carried out on an existing or newly created institution.
  • Other works not adjusted to the previous modalities and that the DFP Commission considers its execution pertinent.
 

MANAGEMENT

Director of the university center
Director Marketing and Digital Communication Degree
Marketing and Digital Communication Degree Coordinator
Academic Tutor Marketing and Digital Communication Degree

LECTURERS

PROFESSIONAL OPPORTUNITIES IN BACHELOR'S DEGREE IN MARKETING AND DIGITAL COMMUNICATION

Digital Marketing and Communication graduates can aspire to the following professional positions:

  • Marketing Director
  • Mobile Marketing Manager
  • Brand Manager
  • Product Manager
  • Social Media Manager
  • E-Commerce Manager
  • SEO-SEM Specialist
  • Communication Manager
  • Digital analyst
  • e-Business Manager
  • Content Manager
  • UX Designer or user experience expert
  • CRM & Inbound Marketing Manager
  • Digital Account Manager
  • Social Media Strategist

Why study the Bachelor's Degree in Marketing and Digital Communication at Euncet?

  • We train qualified professionals to help companies adapt to a highly dynamic environment caused by the digital revolution and new technologies.
  • It is one of the most solicited careers due to its multiple professional opportunities such as: Digital Marketing Manager, Digital Communication Manager, Content Manager, Social Media Manager…
  • We work on the development of multidisciplinary profiles and decisive, motivated people capable of making decisions quickly, which are important requirements in the digital environment.
  • The schedules are intensive and one course per day is taught, which allows a greater depth in the subjects and the use of very practical dynamics and methodologies, which require more time to complete.
  • The training model is dynamic and experiential, allowing you to do internships in advertising agencies, communication consultant agencies, and marketing departments. 
  • You will be able to experience academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.

Double Bachelor's Degree BBA + Marketing and Digital Communication

Programa details

Start: September 2023

Duration: 5 years

Modality On-Site: 9 a.m. to 2 p.m

Campus: Terrassa

Language: Catalan, Spanish, English

Credits: 336 ECTS

Our Double Bachelor's Degree in Business Administration and Management + Marketing and Digital Communication is designed to transform you into one of the best future professionals in the fields of advertising and the business world, providing you with all the necessary skills for business management and direction of all kinds of companies.

The Double Degree in Business Administration and Marketing allows you to consolidate one of the professional careers with the greatest projection in the future, both nationally and internationally, expanding all your faculties necessary for the business world.

If what you prefer is to create your own project and be an entrepreneur, our double degree provides you with all the tools so you can develop quality international relationships and consolidate your own business initiatives. 

It gives you a complete view of how a company works, giving you the ability to see future problems and deal with them before they happen, a key skill for any entrepreneur.

And living in these times, with sectors that are so changing and constantly being renewed thanks to the digital world, our degree in marketing and digital communication will provide you with all the qualities that will allow you to adapt to any future technological revolution, just as social networks did in less than a decade.

Bachelor's Degree in Business Management and Administration from UPC
Bachelor's Degree in Marketing and Digital Communication from UPC

Knowledge branch:

Social and Legal Sciences

New entry spots:

40 places

Pre-registration code:

31101

Cut-off mark 1 course PAU/CFGS 2021:

5,000 

First academic year fee:

6.300 €

 

DOUBLE BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT + MARKETING AND DIGITAL COMMUNICATION

With the Double Bachelor's Degree in Business Administration and Management + Marketing and Digital Communication you will acquire global knowledge in business administration and management, and you will learn to use marketing, commercialization and digital communication tools in the strategic, tactical and operational spheres. 

In just five years, you will obtain knowledge on strategic management, financial management and accounting, digital marketing and public relations, strategic marketing, international relations and human resources, technology and design and market research and audience analysis, among many others. Moreover, you will develop into a qualified profile to direct any area of the company, both nationally and internationally.

At Euncet Business School you will develop skills thanks to a dynamic and experiential training model in which, through seminars, masterclasses, workshops and simulators, you will be able to acquire the necessary tools and knowledge to become a business leader.

All this will be accompanied by our learning by doing methodology, which is made up of 40% continuous assessment and 60% final exam. During your studies at Euncet Business School, you will also have a tutorial action plan with which you can boost your professional career, improve your performance, and enhance your specific strengths to enter the business world.

Distribution Of Credits For BBA Double Degree In Marketing And Digital Communication

The study plan of this double degree is the union between the Degree in Business Administration and Management and the Degree in Marketing and Digital Communication. In five years, you will be able to obtain two university degrees that will provide you with a holistic vision of a company's operation, turning you into one of the most complete and qualified profiles in the business and digital marketing field.

Below, you will find the study plan of one of the most requested careers by companies with the greatest professional opportunities and double employability. 

Distribution of credits:

DEGREE IN BBA

Subject typeECTS
Basic66
Compulsory144
Optional18
Master's Degree Final Project12
Total240

 

DEGREE IN MARKETING AND DIGITAL COMMUNICATION

Subject typeECTS
Basic66
Compulsory144
Optional18
Master's Degree Final Project12
Total240
CourseECTS
Marketing Fundamentals6,00
Strategic Marketing6,00
English 6,00
Technologies of the information and communication6,00
Total24
CourseECTS
Marketing Fundamentals6,00
English 6,00
Total12
CourseECTS
Marketing Fundamentals6,00
English 6,00
Total12
CourseECTS
Marketing Fundamentals6,00
English 6,00
Total12
CourseECTS
Marketing Fundamentals6,00
English 6,00
Total12
CourseECTS
Business management6,00
Fundamentals of Financial Accounting6,00
Financial Accounting for Decision Making6,00
Technologies of the information and communication6,00
Total24
CourseECTS
Business management6,00
Fundamentals of Financial Accounting6,00
Financial Accounting for Decision Making6,00
English 6,00
Technologies of the information and communication6,00
Total30
CourseECTS
Fundamentals of Financial Accounting6,00
Technologies of the information and communication6,00
Business management6,00
English 6,00
Financial Accounting for Decision Making6,00
Total30
CourseECTS
Technologies of the information and communication6,00
English 6,00
Total12
CourseECTS
Technologies of the information and communication6,00
English 6,00
Total12
CourseECTS
Technologies of the information and communication6,00
English 6,00
Total12
CourseECTS
English 6,00
Logistics and Operations6,00
Total12
CourseECTS
Technologies of the information and communication6,00
English 6,00
Total12
CourseECTS
Web Technologies and Databases6,00
Total6
CourseECTS
Web Technologies and Databases6,00
Total6
CourseECTS
Web Technologies and Databases6,00
Total6
CourseECTS
Web Technologies and Databases6,00
Total6

Schedules

DFP Regulations For BMA Double Bachelor's Degree In Marketing And Digital Communication

The DFP may cover different modalities, both experimental and academic in all their aspects, according to the different aspects related to the degree.

The content of the DFP will correspond to one of the following types:

  • Experimental or applied work related to the contents of the degree, which may be developed in organizations or companies. In any case, the interest of the institution to collaborate in the DFP must be accredited.
  • Bibliographic review and research work focused on different fields related to studies and related to lines of research and investigation developed by Euncet.
  • Applied and transversal work, of a multidisciplinary and professional nature, which will be carried out on an existing or newly created institution.
  • Other works not adjusted to the previous modalities and that the DFP Commission considers its execution pertinent.

DFP Regulations For BMA Double Degree In Marketing And Digital Communication

MANAGEMENT

Director of the University Centre
BBA+MKT Degree Director
BBA+MKT Degree Coordinator
BBA+MKT Degree Academic Tutor

LECTURERS

PROFESSIONAL OPPORTUNITIES FOR DOUBLE BACHELOR'S DEGREE IN BBA + MARKETING AND DIGITAL COMMUNICATION

Studying the double degree in ADE + Marketing and Digital Communication gives you twice the professional opportunities:

  • Marketing director
  • Mobile Marketing Manager
  • Brand Manager
  • Product Manager
  • Social Media Manager
  • SEO-SEM Specialist
  • Communication Manager
  • Digital Analyst
  • E-Business Manager
  • Content Manager
  • UX Designer or user experience expert
  • E-commerce Manager
  • CRM & Inbound Marketing Manager
  • Digital Account Manager
  • Social Media Strategist
  • Managing director
  • Entrepreneur
  • Director of international expansion
  • Development of new markets
  • Financial director
  • Operations director
  • Purchasing Manager
  • Business area director
  • Head of department of area, marketing, operations and logistics, human resources, internalization, communication and sales

Why study the BBA Double Degree + Marketing and Digital Communication at Euncet?

  • We prepare qualified professionals with a comprehensive vision of the company and a special focus on marketing and digital communication to help companies adapt to a highly dynamic environment due to the digital revolution and new technologies.
  • We train experts with a high ranking in the labour market and with a highly competitive curriculum.
  • We offer you solid academic training with practical and professional orientation, oriented to the world of work.
  • We work on the development of multidisciplinary profiles and decisive, motivated people capable of making decisions quickly, which are important requirements in the digital environment.
  • The training model is dynamic and experiential: seminars, masterclasses, workshops, business simulators and tutorials.
  • You will be able to experience academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.
     

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Bachelor's Degree in Business Administration and Management (BBA)

Programa details

Start: September 2023

Duration: 4 years

Modality On-Site: 9 a.m. to 2 p.m. or 3 p.m. to 7 p.m.

Modality Semipresencial: 3 afternoons | 6 to 9:45 p.m.

Campus: Terrassa

Language: Catalan, Spanish, English

Credits: 240 ECTS


 

In today's world, companies need professionals capable of managing projects and adapting to complex and changing economic, sociopolitical and technological environments.

Euncet Business School's Bachelor's Degree in Business Administration and Management is designed to provide the knowledge and skills necessary to train versatile professionals capable of carrying out leadership and management functions in all areas of activity of companies in any of their fields of action (financial, commercial, marketing and sales, human resources, among others) in any public or private institution, as well as in the field of entrepreneurship.

Euncet Business School's Bachelor's Degree in Business Administration offers solid academic training with a practical and professional orientation, highly focused on the business world.

The university degree that grants degrees in business administration and management prepares students to be able to carry out professional development in the commercial and financial field. In this way, they are trained to obtain the necessary skills to identify and anticipate opportunities and, therefore, be able to make decisions in the different functional areas.

In short, the degree in Business Administration aims to train students so that they can take on different managerial tasks in national and international contexts of relationships that are constantly changing.  Professionals capable of directing, managing and organizing a company in both the public and private spheres.

Bachelor's Degree in Business Administration and Management from Universitat Politècnica de Catalunya (UPC)

Knowledge branch:

Social and Legal Sciences

New entry spots:

60 spots (On-site)

40 spots (On-site Part-time)

BMA Pre-registration code:

31001 (On-site)  

31072 (On-site Part-time)

Cut-off mark 1 course PAU/CFGS 2021:

5,000 (On-site)

5,000 (On-site Part-time)

Credit unit fee:

105 € (On-site)

96 € (On-site Part-time)

First academic year fee:

6.300 € (On-site)

5.760 € (On-site Part-time)

PROGRAM FOR BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT

The Bachelor's Degree in Business Administration and Management from the Euncet Business School trains its students to be able to manage and administer all the functional areas of a company from the area of administration and management, the financial area, human resources, marketing, and business operations and sales.

Through the different BMA subjects, you will obtain the necessary tools to develop a company's management with autonomy and effectiveness. You will be able to promote your professional career, thanks to the possibility of carrying out external internships, applying the theoretical and practical knowledge acquired in this university degree.

In addition to preparing you to lead companies with 360º knowledge of the business world, you will be able to identify and anticipate opportunities for your employment in the world of management.

All this will be accompanied by our learning by doing methodology, which is made up of 40% continuous assessment and 60% final exam. During the studies you will also have a tutorial action plan with which you can improve results, professionalize your performance, and determine your specific needs and potential to become the leader you want to be.

ON-SITE AND ON-SITE PART-TIME MODALITY FOR DEGREE IN BMA

ON-SITE

The on-site modality of the Bachelor's Degree in Business Administration and Management (BBA) at the Euncet Business School lets you study on-site in the morning, combining the theoretical part with the practical part. In this way, the study plan and its subjects lets the student know in depth the functional areas of a company, being able to administer and manage it. This modality allows the student to have practical and technical knowledge to identify and anticipate job placement opportunities that will arise.

Schedule: 9 a.m. to 2 p.m. or 3 p.m to 7 p.m.
Plazas: 60 spots
Price: 6.300 €

ON-SITE PART-TIME

The on-site part-time modality of the Bachelor's Degree in Business Administration and Management (BMA) at the Euncet Business School lets you study at your own pace, combining in-person training with online training. Attending only three classes a week in the afternoon, and thanks to the virtual campus, the student will be able to study DFP and obtain the best of both modalities. Thanks to the study plan and subjects, the student will be able to study BMA online. It will reconcile the work and academic environment, thereby making it possible to obtain a university degree.

Schedule: 2 evenings: 6 p.m. to 9.45 p.m.
Plazas: 40 spots
Price: 5.760 €

DISTRIBUTION OF CREDITS

The study plan for the Bachelor's Degree in Business Management and Administration at the Euncet Business School is based on a dynamic and experiential training model in which, through seminars, masterclasses, workshops and business simulators, you will be able to acquire the necessary tools and knowledge to become a business leader. 

With a duration of 4 years, a total of 240 credits, 6 credits per course to 10 courses per year. Each year is divided into 2 semesters with 5 subjects per semester, in this way the student will obtain a cross-cutting training plan.

Below, you will find the study plan of one of the careers with the greatest professional opportunities and greatest employability.

Subject typeECTS
Basic66
Compulsory144
Optional18
Master's Degree Final Project12
Total240
CourseECTS
Marketing Fundamentals6,00
Strategic Marketing6,00
English 6,00
Information and Communications Technology6,00
External Internships (optional credits)18,00
Total42
CourseECTS
Marketing Fundamentals6,00
English 6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Marketing Fundamentals6,00
English 6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Marketing Fundamentals6,00
English 6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Marketing Fundamentals6,00
English 6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Business Management6,00
Fundamentals of Financial Accounting6,00
Financial Accounting for Making Decisions6,00
Information and Communications Technology6,00
External Internships (optional credits)18,00
Total42
CourseECTS
Business Management6,00
Fundamentals of Financial Accounting6,00
Financial Accounting for Making Decisions6,00
English 6,00
Information and Communications Technology6,00
External Internships (optional credits)18,00
Total48
CourseECTS
Fundamentals of financial accounting6,00
Information and Communications Technology6,00
Business Management6,00
English 6,00
Financial Accounting for Making Decisions6,00
External Internships (optional credits)18,00
Total48
CourseECTS
Information and Communications Technology6,00
English 6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Information and Communications Technology6,00
English 6,00
External Internships (optional credits)18,00
Total30
CourseECTS
English 6,00
Information and Communications Technology6,00
External Internships (optional credits)18,00
Total30
CourseECTS
English 6,00
External Internships (optional credits)18,00
Total24
CourseECTS
Information and Communications Technology6,00
English 6,00
External Internships (optional credits)18,00
Total30
CourseECTS
Business Intelligence6,00
External Internships (optional credits)18,00
Total24
CourseECTS
Business Intelligence6,00
External Internships (optional credits)18,00
Total24
CourseECTS
Business Intelligence6,00
External Internships (optional credits)18,00
Total24
CourseECTS
Business Intelligence6,00
External Internships (optional credits)18,00
Total24
FIRST QUARTER   
Initial PlanTypeModified PlanType
Human Resources ManagementOBHuman Resources ManagementOB
Information SystemsOBBusiness IntelligenceOB
Financial Markets and InstrumentsOBFinancial Markets and InstrumentsOB
Financial Management IIOBCorporate FinanceOB
Business Organization and Administration IIOBSupply Chain Management and OperationsOB
SECOND QUARTER   
Initial PlanTypeModified PlanType
Business Project (DFP)PRDegree Final Project (DFP)PR
Optional ItineraryOPOptional CreditsOP

* The elective training is composed of a total of 18 ECTS credits. These credits can be obtained by completing curricular academic internships, an international mobility program at a university, university extension activities or by passing elective subjects outside the curriculum of the Bachelor's Degree in Business Administration and Management. The electives are the following:

ELECTIVE COURSESTypeELECTIVE COURSESType
Communication & PublicityOPUser experienceOP
Advanced AccountingOPFundamentals of public relationsOP
Internet Integration for BusinessOPCommunity management in digital environmentsOP
International EconomicsOPPrinciples of LawOP
Financial EngineeringOPMarket researchOP
Strategic ManagementOPLogistics and OperationsOP
Project ManagementOPContent marketingOP
Audience analysis and digital metricsOPDigital marketingOP
Consumer behaviourOPSearch engines marketingOP
Digital lawOPMultimedia and graphic designOP
Communication StrategiesOPDigital advertising and public relationsOP
Marketing intelligence and CRMOPWeb technology and databasesOP

 

PROGRAM FOR BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT

The DFP may cover different modalities, both experimental and academic in all their aspects, according to the different aspects related to the degree.

The content of the DFP will correspond to one of the following types:

  • Experimental or applied work related to the contents of the degree, which may be developed in organizations or companies. In any case, the interest of the institution to collaborate in the DFP must be accredited.
  • Bibliographic review and research work focused on different fields related to studies and related to lines of research and investigation developed by Euncet.
  • Applied and transversal work, of a multidisciplinary and professional nature, which will be carried out on an existing or newly created institution.
  • Other works not adjusted to the previous modalities and that the DFP Commission considers its execution pertinent.
  • The topics for the DFP will be proposed by the professors who teach in the degree, by the Directorate of the Research Area of the School and/or by the Academic Directorate of the School when the subject to be developed is of interest. If considered, students may also propose topics to the Euncet DFP Committee, which must necessarily be accompanied by a feasibility report on the initiative.

MANAGEMENT

Director of the University Centre
BBA Degree Director
BBA Degree Manager
BBA Degree Academic Tutor

LECTURERS

PROFESIONAL OPPORTUNITIES FOR THE DEGREE BUSINESS ADMININISTRATION

People who graduate in Business Administration can aspire to the following professional positions:

  • Managing Director
  • Entrepreneur
  • Director of international expansion
  • Development of new markets
  • Financial Director
  • Operations director
  • Purchasing Manager
  • Business Area Director
  • Head of department of financial area, marketing, operations and logistics, human resources, internalization, communication and sales.

Why study the Bachelor's Degree in Business Management and Administration at Euncet?

  • It is one of the careers with the greatest professional opportunities and with the best employability.
  • It will provide you with the knowledge and skills necessary to be a versatile professional.
  • You will be able to carry out leadership and management functions in all areas of the company's activity and in any field of action.
  • Euncet offers solid academic training with practical and professional orientation, oriented to the world of work.
  • The training model is dynamic and experiential: seminars, masterclasses, workshops, business simulators and tutorials.
  • You will be able to experience academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world

Online Programs

Configure your study itinerary and obtain an online master's degree.

EUNCET BUSINESS SCHOOL

Euncet Business School online studies

At Euncet Business School we know in depth the importance of developing professional training in the modality that is best for each person. Recent years have shown us that online education is just as valuable as on-site. That is why we offer you different online study programs as an educational innovation that will take your professional career to the highest level.

Online training is ideal for professionals looking for a master's degree that opens up new opportunities in today's competitive job market. You will be able to reconcile your work days with online classes and the virtual campus will bring you closer to training than you ever imagined.

Discover all our options and study an online master's degree at Euncet and expand your job opportunities.

All Euncet Business School online master's degrees

Euncet Business School's online master's degrees were born with the aim of being able to respond to the new needs facing markets after the digital transformation and how this new ecosystem is transforming the habits and interests of society.

These programs have been designed so that anyone interested in training can do so from any place and time without on-site being an impediment.

All our online training offers, including both master's degrees and postgraduate courses, addresses concerns and new trends as a result of technological advances and the new opportunities presented today.

Online programs are structured in blocks and all the content and workload is designed so that students can reconcile their lives with training at their own pace and achieving their goals.

Victor Milán

University Master's Advisor

If you have any questions or clarifications, I will be happy to help you.

Executive education at Euncet

Choose excellence for your development with the Euncet Business Shcool

Discover Euncet Business School's Executive Masters

Executive Programs: Get to know our Postgraduate Courses

At Euncet Business School, we offer different postgraduate programmes so that you can choose your executive education and climb the career ladder in the direction you want. Discover our postgraduate programmes and build your future with the skills you consider more important.

EUNCET BUSINESS SCHOOL

Why should you study an Executive Program at Euncet Business School?

To refresh your knowledge with our updated training offered by active professionals.

To specialise in your sector and make your profile stand out.

To acquire the tools and resources you need to face all the current challenges in any organisation.

To study at your own pace.

To boost your professional career by aspiring to executive or senior management positions.

To broaden your business vision by networking and sharing professional experiences.

The requirements for taking an Executive Program

At Euncet Business School we are committed to promoting professional talent and training our students to take up executive positions in the different departments of a company.

There are two ways to access an Executive Program or an Executive Master's degree: by having completed university studies or by considering the candidate's professional experience, which should be at least two years of work experience. In this way, any professional can access our private postgraduate studies and continue learning and growing professionally.

Contact us for advice according to your professional profile and discover all the benefits of these programmes at Euncet Business School.

Georgina Navarro

Executive Education Advisor

If you have any questions or queries, I will be happy to help you.

ON-SITE AND PART-TIME

Master's Degrees

SEE PREVIOUS MASTER'S DEGREES

EUNCET BUSINESS SCHOOL

Study for a Master’s Degree in Barcelona at Euncet Business School

Euncet Business School is a business school with 40 years of experience in training leaders in management, marketing, technology and sport.  Currently, Euncet offers two master’s degrees: the Master’s in Business Administration and Management and the Master’s in Technologies Applied to Marketing.

With a recognised MBA in Strategic Management you will obtain a university degree that will prepare you for decision-making in the field of management. The recognised Master’s in Business Administration and Management is taught over two terms, and each develops the competencies and skills necessary to consolidate your professional career in the field of business administration and management; in addition, this will allow you to acquire advanced knowledge in financial and human resources management, marketing and strategic management, with the global vision to successfully address the sustainability of the company in international markets.

The Master in Technologies Applied to Marketing at Euncet Business School trains leaders capable of making decisions in the dynamic world of marketing with a global and technological approach. This program provides students with the necessary skills to select, implement and manage the latest technological tools so they can face the current challenges of digital marketing. With a holistic vision of strategic marketing, graduates of this master's degree end up occupying key roles in the labor market: from Marketing Managers to Data Analysts or Digital Managers.

At Euncet Business School you will develop your skills thanks to the professional experience of our teaching staff and our dynamic and experiential training model, made possible with the support of our virtual campus and the different activities that the course provides such as seminars, masterclass, visits to companies, workshops and simulators with which you can expand your training. Complete the course with the internship system and become the professional you want to be.

What makes us different

A Master’s at Euncet University prepares you to mature professionally and personally in a multicultural environment. Live a transformative experience in Barcelona and develop your skills and knowledge to stand out in the business world.

New format
  • Live and streaming sessions with the possibility of consulting them as often as you need through the Virtual Campus. 
  • Collaborative learning environment: virtual campus, subject forums, Zoom and Google Apps. 
  • Weekly schedule of teaching activities to manage your time the way you want.
Teaching team
  • Faculty of the highest academic and professional excellence. 
  • Teaching staff with extensive business experience. 
  • Lecturers of distinguished prestige.
Masterclasses & workshops
  • Classes imparted by company directors and experts in Strategic and Marketing Management. 
  • Professionals from leading businesses in the market.
Academic accreditation and international recognition
  • Recognised qualification from the Polytechnic University of Catalunya. 
  • Diploma in specialisms from Euncet Business School.
Doctorate entry
  • Academic courses in mixed modes. 
  • Valid for both professional practice and research.

What is a Master's Degree?

To choose your educational and professional career it is very important to know which studies will be the most suitable for your needs. That is why at Euncet we want to inform and advise you on the advantages of studying a Master’s degree. 

The Master’s degree is a higher education course that complements undergraduate studies and is characterised by its academic and professional specialisations, which provide the student with deeper and more technical knowledge in a particular field. The content includes research, since these are considered studies based on research training which will allow the student to move, if so desired, to a Doctorate. 

The qualification is officially recognised and is approved by the National Agency for Quality Assessment and Accreditation (ANECA), a department of the Ministry of Education, Culture and Sport (MECD). The classes are taught by a teaching team made up of lecturers and professionals of known prestige; in addition, once this qualification is achieved, the student is entitled to scholarships offered by the State.

Euncet offers an innovative methodology based on Learning by Doing which encourages learning through practice, business simulation, masterclass and group dynamics. This method is ideal for enriching the professional and personal development of the student. 

UPC official qualification

Both courses confer an official qualification issued by the Polytechnic University of Catalunya, the largest public institution in Catalunya specialising in research and higher education in areas such as engineering, architecture and the sciences, with a history going back more than half a century. 

This qualification is recognised internationally and is endorsed by the Ministry of Education of each country. In addition, the MBA program includes a specialization so that you can become an expert and boost your professional career in business in a very specific field, in the case of the MBA in Strategic Management.

Victor Milán

Master’s Degrees Advisor

If you have any questions or queries, I will be happy to help you.

Executives Practical Information

Recommended Entry Profile

The Executive Education programs prepare you to develop your professional career and achieve a better job position, as well as take on the challenges of the digital economy.

The Executive Education programs are aimed at active professionals, both executives and middle managers, or young professionals who seek to become leaders in the current company or who aspire to undertake their own business projects. Therefore, they wish to broaden their vision, improve their knowledge and develop their ability to do business through 100% practical training, and immediate application through real cases, thus achieving a positive, immediate and lasting impact.

Likewise, it opens up a world of networking possibilities thanks to the network of contacts that is created between the students of the program itself and the transversal activities aimed at all the students of the Executive programs.

Discover our Executive programs.

Entry Conditions

To be an Executive Education student you must have a university degree or professional experience.

All candidates who wish to access the Executive Education programs from studies carried out will include:

  • 1st cycle university graduates (graduates and technical engineers), 1st and 2nd cycle (graduates, architects and engineers) or those who have a university degree.
  • Graduates who have a university degree issued by a higher education institution in the European area that authorizes access to an executive program in the country that issued the degree.
  • Graduates from educational systems outside the European Higher Education Area without having to homologate their degrees. Euncet Business School will however verify that they accredit a level of training equivalent to official Spanish university degrees and that they authorize access to postgraduate studies in the country that issued the degree. To this end, the director of the executive programs may request the documentation he/she deems necessary to carry out said verification. Access through this route will not involve, in any case, the homologation of the previous degree held by the interested person, nor its recognition for purposes other than taking the executive program.

All candidates who wish to access the Executive Education programs from work experience will be taken into consideration:

  • Professional career of at least one year.
  • Personal interview.

Admission Period

All those interested in starting an Executive Education program can apply for admission throughout the year, but depending on the program and the number of spots available, they may be admitted in the first or second semester of the academic year.

Therefore, two specific calls for admission are established:

First call: first semester

The admission period to start the executive programs in October - November of the current year starts in January and ends in October.

Second call: second semester

The admission period to start the executive programs in March - April of the current year starts in October and ends in March.

Admission Process

 

STEP03

ADMISSION APPLICATION

 

STEP04

SENDING DOCUMENTS

DNI, passport photo, CV, degree (if available)

 

STEP05

CANDIDACY ASSESSMENT

By the Admissions Committee

 

STEP06

ADMISSION

Letter of Admission confirming the resolution of the Admission Process

 

STEP07

ENROLMENT

Making the reservation corresponding to the requested program

 

STEP08

WELCOME DAY

Start of classes

In all cases, the aspects to be assessed are:

  • University degree or equivalent. In the case of a degree obtained outside the European community, it must be legalized or apostilled.
  • DNI or NIE or valid passport
  • Curriculum vitae showing professional experience
  • Personal interview to assess the candidate's profile.

Once the application has been sent, the admissions committee will assess all the information and notify the interested party of the resolution by means of the admission letter.

Contact executive@euncet.com for more information

Formalization Of Your Enrolment

Once the letter of admission to the executive program has been received and before starting the academic activity, the secretarial area will contact the interested party to proceed with the formalization of their enrolment.

If the student comes from another country, it will be an essential requirement for enrolment to provide one of the two documents:

  • Valid NIE
  • Passport with valid visa

To guarantee a spot it is essential to make the payment of the reservation and the formalization of the registration.

Access To The Euncet Campus

Once the registration has been formalized, the student will have access to the e-mail and the Euncet online campus, where they will have at their disposal throughout the course, the information related to their executive program (calendar, study programme, teaching guides, teaching staff, program regulations, and all the support resources for the development of the training).

Fee Policy

Rates include:

  • Enrolment in the executive program
  • Reading and teaching materials
  • Practical cases and simulators
  • Academic conferences and networking

To confirm your participation in the program you must pay the place reservation.

In the following document you will find the 24-25 Fees, scholarships and grants policy and Euncet aid.

Financing

Carrying out an executive program is one of the investments that enables your professional and personal development for the future. That is why we offer you a financing plan that allows you to complete your studies with peace of mind and with proper planning.Contact us, executive@euncet.com.

Bonus Executive Programs

Executive training is subsidized through the FUNDAE Training Action (Tripartite Foundation). We take care of everything!

Start And End Of The Academic Year

Course 2023-24

First quarter:

Terrassa Campus:

  • Postgraduate:
    • Home: October 2023 | Completion: March 2024 (Calendar)
  • Global Executive MBA
    • Home: October de 2023 | Completion: June 2024 (Calendar)

Second quarter:

Terrassa Campus:

  • Postgraduate:
    • Home: March de 2024 | Completion: June 2024 (Calendar)

Non-teaching Periods 2023-2024

During this period there will be no classes or exams, except for the MFP defence.

  • Christmas: 23th December 2023, to 6th January 2024
  • Easter Week: 25th March to 1st April 2024
  • Summer: 1st July to 31st August 2024

Holidays 1/9/2023 and 31/08/2024
 

  • September 11, 2023
  • October 12, 2023
  • November 1, 2023
  • December 7, 2023
  • December 8, 2023
  • December 25, 2023
  • December 26, 2023
  • January 1, 2024
  • January 6, 2024
  • March 28, 2024
  • April 1, 2024
  • May 1, 2024
  • June 24, 2024

Enrolment will be made before the start of the program according to the call established in the first and second semester.

Enrolment Periods

Enrolment will be made before the start of the program according to the call established in the first and second semester.

In the event that enrolment is discounted through FUNDAE, it is essential to enrol at least two weeks before the start of the executive training.

Regulations

Here you will find the Regulations of the Executive Education Programs started before March 2021:

Here you will find the Regulations of the Executive Education Programs started from March 2021:

Complaints, Claims, And Appreciation Mailbox

In order to improve our services and offer a high level of academic quality, we have made available an email address for you to notify us:

  • Suggestions: to indicate a proposal for change that makes it possible for us to improve the services we provide as a university centre.
  • Complaints: to send us your claim for inadequacies or errors in the provision of our services.
  • Appreciation: to send us a token of gratitude for the attention and services received.

You can tell us about your experience and/or opinion about our facilities, how classes have gone or about the services we provide to support teaching.
Suggestions, complaints or appreciation for services external to Euncet, as well as messages with inappropriate language that discredit someone on a personal level, are excluded.

How can I do this?

To facilitate interaction, you can contact us through two communication channels:

  • Email: you can send us an email to calidad@euncet.es, putting the reason for it as the subject (suggestion, complaint or appreciation). In order to manage the notification, it is essential that you identify yourself by your first name and surname and provide us with a telephone number to contact you by this channel, if necessary.
  • Form: you can fill out the form that you find at this link.

In both cases, we will respond as soon as possible, within a maximum period of 1 business day from the time of your suggestion, complaint or appreciation.

On our website, on the page of the desired programme, you will find all the information related to the admission process, enrolment and other questions.

If you have any doubts or queries, you can contact the Director of the Executive Education programmes, Jessica Lingan. In addition, if your questions are related to the academic management of the programme, you can contact Olga Villa, Academic Manager of the Executive Education programmes.

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